Overview
Redefining the start-up landscape at UW.
UW Entrepreneurship Society aims to build inclusive innovation by exposing students of all faculties to Waterloo's entrepreneurial ecosystem.
As the club's visual designer, I worked with the marketing team to redesign the entire club and create promotional campaign for the club's main's initiative: Janus, a platform made for UW students and alumni to post open positions in their start-ups or clubs for hiring, and to apply for open positions to gain experience.
Our hybrid marketing and design team simultaneously created an Instagram campaign to directly engage with our target audience and gather valuable insights into their preferences and needs.
Where can we improve?
Previous Branding
Ideation
Redefining Our Vision
Our new vision for UW Entrepreneurship Society was to create a community of inclusive innovation. This includes creating an accessible design system, a new logo, and inclusive campaigns.
Internal Delivery
Primary Brand Colours
External Delivery
New Logo
Little iterations
New Illustrations
Internal Delivery
Social Media Templates
Promotion
Marketing Campaign: Janus
